Disney U Rock Campaign a Success
The Zype Ad Network was proud be a part of the successful “U Rock the Summer” Campaign from Disney.Disney was able to reach passionate fans of Camp Rock, High School Musical, Jonas Brothers, and related shows and stars by leveraging the Zype Ad Network’s microtargeting.
The campaign empowered fans, allowing them to participate with their favorite Disney artists through a music video contest. Prizes included:
- Rock out at a Jonas Brothers concert and then meet the Jonas Brothers
- A trip for four to the High School Musical 3: Senior Year premiere
- Rock out at The Cheetah Girls: One World Live Concert Tour and then meet The Cheetah Girls
- Rock with your whole block as Radio Disney throws you a Street Jam party
- Record a classic Disney track and meet Disneymania 6 artist Jordan Pruitt
Check out U Rock the Summer @ http://disney.go.com/urock/
